Enhanced Brand Content

It can be hard to stand out on Pazarme. Product listings are very cookie-cutter. They don’t leave much room for you to communicate the unique image and voice of your brand.

The good thing is, Pazarme has some tools to help brand-registered vendors to show off products and add something unique to their listings. One tool is Enhanced Brand Content (EBC).

If you want to customise your brand experience, boost conversions, and level up your product listings, Enhanced Brand Content is a must. Learn how to utilise EBC, and what it can do for you, in the post below.

What is Enhanced Brand Content (EBC) ?

Enhanced Brand Content allows you to add a customised section to your product description area, in a way that’s not possible with regular product listings.

It’s like taking your old, cookie-cutter product description and giving it a facelift.

The EBC section lets you add and rearrange modules like text, images, sidebars and more. These modules come in several pre-designed templates, or you can customise your own.

Think of a normal Pazarme listing. For many vendors, this is just a sandbox for keywords they want to rank for. It is, of course, important to maintain readability in your product description, bullet points, etc. But the real value in what you write is how it affects Pazarme SEO.

The problem is, when all listings look more or less the same, it’s extremely hard to differentiate yourself from your competition. Particularly when a lot of shoppers tend to skim when they look over a product page.

With Enhanced Brand Content, you can create and add unique content under your brand, which helps you capture your customers’ attention, and keep it.

EBC Templates

There are tree ready-made EBC templates available:

1. Rose; (google slides download template) or (canva download template)
   

1. Tulip; (google slides download template) or (canva download template)
   

1. Orchid; (google slides download template) or (canva download template)
   

You can also create your own custom templates. All templates (including custom templates) are required to have your brand logo and product description at the top of the section. After that, you can customise it exactly as you want, using the system's block-style "modules".

(Note that the use of HTML and images is encouraged for Enhanced Brand Content pages).

What are the Requirements for Enhanced Brand Content?

To access Enhanced Brand Content, you must first register in the Brand Registry. Learn more about the program, and how to sign up, here. This is basically the only requirement for EBC. For now, this feature is free, which makes getting a trademark and registering in the Brand Registry in the Pazarme platform all the more important.

What is Possible with EBC?

The possibilities with Enhanced Brand Content are just about endless. EBC lets you build a unique, professional product page, to help you get more conversions, and a stronger brand image. Better visuals and more space for copy can easily be the difference between a customer choosing your product over the competition (or even just choosing to browse the competition or not). Be sure to note that additional copy added in EBC modules is not indexed by Pazarme, so these templates don’t give you extra space for keywords. However, that’s not to say the extra copy isn’t extremely valuable in sharing your brand’s message and adding content to help drive conversions.

Examples of Enhanced Brand Content in Action

Here are some examples of EBC on high-selling product listings, to show you exactly what kind of content is possible.

1. Onnit promotes their New Mood supplement with a visually-appealing EBC template

1. Mixology & Craft enhancing their product listing again with an inviting visual template.

1. Otterbox uses EBC to stand out in the uber-competitive phone case niche.

1. Wyzecam uses this opportunity to add extra social proof to their listing, as well as an “bout the company” section to push their brand’s image and identity.

This should give you an idea of the kind of unique, visually appealing content you can add to your product listing with EBC.

How to Get Started With Enhanced Brand Content

Vendor Administration panel, go to Product → Product → Product Name → General → Information → Full Description.

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1. Full Description
2. Short Description
   
3. Meta Description

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